Vestaboard Brand Films

The main storyline of the brand film drew inspiration from genuine customer experiences and allowing for a narrative that could be crafted into mini-episodes for social media. In each film, a different character from a different location interacts with Vestaboard to connect, collaborate, or unleash their creativity.

Vestaboard seamlessly integrates into various scenarios, from an affluent retiree cherishing moments with his grandson to a young graphic designer seeking inspiration at work. The distinctive flipping sound as the letters spin draws attention as people instinctively look up, eagerly anticipating a new message or an artwork materializing on Vestaboard. In each story, we captured this moment of anticipation, where different characters days are made that much more inspirational thanks to Vestaboard.

The Vestaboard app empowers users to effortlessly send messages and perform more functions on Vestaboard from any corner of the world. From displaying the current Spotify or Sonos playlist to keeping up with NFL scores, syncing with Slack, or even engaging in friendly competition with Strava scores, Vestaboard transcends its role as a mere message board.

Being a global agency with teammates in Tokyo, London, and Paris, our excitement was immediate upon discovering a product that facilitated staying connected and collaborative beyond the confines of a Zoom screen. The relatability inspired the drive to create films that celebrate the playful contrasts the brand embodies—effectively blurring the lines between digital and analog, home and work, and local and global.